I myself weighed in on the issue back in September with my post comparing several retail pigment sellers with wholesale micas. Though I compared several companies, I did use several examples from Lime Crime Makeup. For many, Xenia (aka Doe Deere) the ingenue behind Lime Crime Makeup, is the face of the enemy- the Captain, if you will, in this mutiny. I have featured Lime Crime in the past. I was a fan of Xenia's artistry long before she started Lime Crime, and after the line launched, she was generous enough to send me some of her pigments to try. I have since purchased several more.
Because of my respect for both my readers and Xenia, I felt I needed to appeal to her personally. I sent this email to her Tuesday, and I'd like to share it with you. This is an exact copy of the email that was sent to Xenia; the text has not been altered or edited in any way.
I know that recently you have come under a lot of fire about the formulation of your Lime Crime Makeup Line. As you know, I have been a long time follower of yours and have myself featured your products several times on my blog. I consider myself a conscientious blogger and try to be as fair and impartial with my posts as possible- especially where brand profiles and reviews are concerned. I enjoy Lime Crime makeup; the quality as well as the brand ethos. I respect you as a makeup artist, and out of the respect I have for you as well as that which I owe my readers, I'd like to ask you to reply directly to the accusations that you are facing.
I implore you to answer definitively, do you personally formulate and blend your own products? Do you now or have you ever sold any product exactly as it came to you from your wholesale supplier?
I have done my best to remain objective and supportive of your brand, and it is with the most honest intentions that I send you this request. It is my hope that you'll take this opportunity to clear the air once and for all.
Though I have not received a personalized response, Today Xenia did post a response to the allegations on You Tube, as well as on her website. Of course, should I hear anything directly from Doe Deere, I'll update you all.
I thought it important to bring you both sides of the story. I am neither advocating for or against the mutiny- frankly, no line is completely original or un-dupable. I have Estee Lauder shades that appear to be exact matches of Lancome shades and MAC shades. When MAC released their Rated R eyeshadow, no one made a big deal over the fact that Nars has an extremely similar shade that actually has the same name! Does this mean they're all the same repackaged product? Of course not.
The reality is, there are only so many marketable colors in cosmetics, and I find it completely likely that even someone who is blending their own shades could end up with something that appears to be an exact match for another company's shade- wholesale or not. Does this mean that I think that no one is selling repackaged wholesale makeup? Again, of course not.
I have seen mineral makeup gurus from companies like Calypso Minerals and Beauty From The Earth openly admit that they have sold either un-blended pigments, or have blended only to affect texture and not to change the shade of the mica. I appreciate the honesty, and reject the notion that these companies should have to reveal their trade secrets in order to prove themselves innocent.
While I commend those that have been honest about this particular controversy, from my fellow bloggers to the companies themselves, when it comes down to it, I really think it's our responsibility as consumers to do our research and know what we're putting on our skin & in our bodies. I personally don't blame any of these businesses for trying to make a profit-after all, it's the "American way", isn't it? Will my knowledge affect my shopping choices? Yes, and it is for that reason that I share it with you. What you do with that knowledge is your choice.