Beauty Buzz Word: Niacinamide

Niacinamide (aka vitamin B3): A new(ish) wonder ingredient in the skin care scene, niacinamide is a multi-threat! There is strong scientific support showing that it increases the skin's elasticity, reduces fine lines and wrinkles, sun spots, redness, and skin sallowness. It also helps to repair and maintain the skin's natural protective barrier by increasing the ceramide content in the skin. This helps make sensitive skin more tolerant and also helps alleviate some symptoms of rosacea, such as redness and inflammation. On top of all of this, niacinamide has anti-oxidant properties, and is an excellent hydrator that may even help treat acne!