Product Review: Anastasia Beverly Hills Lash Genius

Unless you're the kind of girl that doesn't wear makeup to pool parties ::coughliarcough:: and never cries at weddings, a waterproof mascara is simply a must have in the well-prepped woman's arsenal. The trick is finding the right one- the "runny raccoon" look isn't one many people (with the notable exception of Robert Smith) can get away with, and it seems like the waterproof version of my favorites never quite measure up. So, when I got this little baby in the mail, I couldn't wait to take it for a swim.

Anastasia Beverly Hills Lash Genius Waterproof Topcoat is exactly what it sounds like: a clear, waterproof gel that you can apply over ANY mascara to make it waterproof. And, it is genius. 

A picture is worth a thousand words (not an unrealistic estimate for the length of many of my posts!) so when I saw what Lash Genius did, I almost didn't write a post for it- I thought, why not just show this:

After a splash of water:
Left: Illamasqua Masquara topped with Anastasia Lash Genius
Right: Illamasqua Masquara alone.

See? Do I even need to write anything else? Now, I was skeptical (what's new?) when I first heard about this- I figured if the technology existed to do this, it would be everywhere. But it does indeed work, and kudos to Anastasia for getting to it first! There's not much more I need to say, but in the interest of thoroughness, here are a couple more details.

First, I tried this over several formulas of mascara, and it worked brilliantly over all of them- I noticed no clumping, flaking, etc...though I do feel like the topcoat slightly separated my lashes, adding to the appearance of length but taking away a bit of volume as I applied. The difference to me was negligible, especially given the benefits, but it's something to keep in mind. 

Also, though the topcoat is clear, I did have one instance while testing where it was somewhat visible on the tip of a few lashes (almost as if they were encased in ice).  I only noticed this effect one time when I was literally inches from the mirror (and frankly, if you're that close to my face in person, you'd better not be commenting on my makeup!) My guess is that I either put too much on or didn't work it into my lashes enough (wiggle that wand!) In any case, it was a one-time occurance, so no worries here!

So...would I recommend Lash Genius? In a hot second! The $21 price tag is well worth it for such a revolutionary product; this is definitely a new permanent installation in my kit!




The product featured in this post was submitted for review consideration by a representative of the company. What does this mean? I didn't pay for it. My commitment is to you, my readers, and myself (it's called integrity, I like to have it). The opinions expressed in my product reviews are my own, based on my own research and experience; I am not paid in any way nor is the final outcome of the review influenced by the featured company.