Thursday, March 3, 2011

Illamasqua Toxic Nature:
Spring/Summer 2011

While I don't normally post press release info (I feel like you can get that almost anywhere) today I got some images from Illamasqua's upcoming product line that have me drooling. Since I've been ill this week and, frankly, haven't had the energy to post anything heftier, I decided I had to share this with you.

The Toxic Nature collection launches online a week from today on Thursday, March 10 and in UK stores on March 17th (US launch date is still TBA, but should be some time in April). To celebrate the launch, Illamasqua is giving you the chance to win your choice of items from the new collection!!! All you have to do is register at and join the waiting list for your desired products, anytime between now and March 9th. 3 winners will then be sent ALL of the items they're eagerly awaiting, in advance of the main launch! Exciting, huh?!?!

Aside from some stunning new shades, the Toxic Nature collection marks the launch of a new product: Cream Pigments.According to Illamasqua's Creative Director, ground breaking makeup artist Alex Box, this product launch marks the debut of one of Illamasqua's hardest working products. The range of 6 matte shades is purported to be super-blendable, buildable and water-resistant. Far from just cream shadows, they can be used anywhere on the body- try the pale toffee shade Hallow as a contour color for fair skin, or peachy Emerge to brighten under eye circles. Of course, you could just use them as shadow bases or lip colors, but where's the fun in that?

Just for fun, here's a few more of the fantastical images from the Toxic Nature campaign. Let me know what you think!


Musing on Beauty said...

can't wait for the launch!

Chuui said...

Wow I love the promotion photos...very unique!


Kelsi said...

Oh my gosh, I love those photos! I've never eve heard of this brand! Going to go enter now...

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